A STRUCTURED PATH FROM TRAINEE TO AGENT-READY.
The RedDot Agent Development Program follows a four-phase curriculum designed to build foundational knowledge, develop measurable production, demonstrate sustained commercial performance, and evaluate readiness for independent agency.
Objective
Build foundational transportation and brokerage knowledge.
Training Areas & Responsibilities
- Freight brokerage fundamentals
- Full truckload and less-than-truckload transportation
- Flatbed, expedited, and refrigerated freight
- Freight terminology and documentation
- Shipper and carrier relationships
- Carrier qualification procedures
- Transportation management systems
- CRM fundamentals
- Freight pricing and gross-profit calculations
- Professional communication
- Customer prospecting fundamentals
- Shipment tracking and exception management
Performance Milestones
- Demonstrated understanding of brokerage workflows
- Accurate documentation and CRM usage
- Successful completion of internal competency assessments
- Professional customer and carrier communication
- Satisfactory progress in supervised operational assignments
Objective
Begin developing measurable sales and brokerage production.
Training Areas & Responsibilities
- Identify prospective shipping customers
- Conduct structured outbound prospecting
- Qualify customer opportunities
- Develop freight quotations
- Source and negotiate carrier capacity
- Coordinate shipments under supervision
- Maintain accurate CRM records
- Understand shipment profitability
- Build an active customer pipeline
Performance Milestones
- Consistent prospecting activity
- Qualified customer opportunities
- Initial customer acquisition
- Positive gross-profit production
- Demonstrated understanding of full-cycle brokerage
Objective
Demonstrate sustained commercial performance and increasing operational independence.
Training Areas & Responsibilities
- Manage assigned customer relationships
- Develop repeat shipping business
- Improve account profitability
- Negotiate freight pricing
- Coordinate carrier relationships
- Resolve shipment issues
- Maintain service standards
- Expand customer opportunities
- Manage a developing book of business
Performance Milestones
- Repeat customer activity
- Consistent gross-profit production
- Customer retention
- Acceptable service performance
- Reduced need for day-to-day supervision
Objective
Determine readiness for potential independent agency.
Training Areas & Responsibilities
- Manage a defined customer portfolio
- Demonstrate full-cycle brokerage competency
- Maintain profitable customer relationships
- Prepare a business development plan
- Demonstrate understanding of independent agency responsibilities
- Complete leadership evaluations
- Review potential agency operating terms
Performance Milestones
- Sustained gross-profit performance
- Active repeat customers
- Strong service and compliance history
- Independent commercial decision-making capability
- Completion of the agent-readiness assessment
- Eligibility for executive review
Phase descriptions represent the intended program structure. Actual progression depends on performance, business needs, and approved internal policies.
Ready to Apply?
The ADP is selective. Applications are reviewed on a rolling basis.